General Assembly UX Design Certification Course, Final Project
Instructor: Megan O'Rorke
Product Design, Tablet App, Concept, Persona Development, User Research, UX & Interaction Design, Prototyping, Branding, Business Analysis
I worked alone on this project and sought lots of feedback!
Sketch, Illustrator, Photoshop, InDesign, Flinto, Keynote
Customization is more popular than ever. How can this be extended to eyewear?
When it comes to something as individual and as delicate as eyewear, the current custom options are prohibitively expensive. An option should be made accessible to the masses. A special algorithm is all that’s needed.
The reason why? There is an eyewear designer, ic! berlin, who manufactures their glasses from flexible sheet steel, which is laser-cut and hand-finished. With a special algorithm, ic! berlin can cut their styles to custom specifications.
Just a quick Google search will tell you that personalization is huge right now.
From colorful headphones to carbon-fiber car parts, consumers expect the option to customize. More importantly for companies, consumers spend more on personalized products—customization represents a growth opportunity.
In the eyewear category, the need goes beyond personal preference; some patients simply can't find glasses that fit comfortably.
Currently, there exist “bespoke” options for custom glasses, but they are extremely inaccessible: expensive online companies without a personal feel; or totally custom fashion houses that are reserved for the truly wealthy.
CustomEyes: A blend of online & offline experiences. A boutique that offers a local in-store feel, but lets technology do the heavy lifting.
According to IBM Research, in the next 5 years, local stores will beat out online stores—because they will “merge the immediacy of physical shopping with the intelligence of online shopping.”
CustomEyes does just this. A CustomEyes customer gets service from a real person and gets to touch & feel sample products. But the technicalities are handled by the backend computer system.
The system allows three types of selections: Style, Fit, and Flair. This streamlines the process while still allowing plenty of options to choose from.
Have it fitted perfectly for your face.
Choose which frame style you want.
Change colors, temple style, finish.
The Car Guy
The Poor Fit
The Accessory Fanatic
Chris's and Patricia's paths through the CustomEyes system
A vision of the store
STORE LAYOUT & SCANNER CONCEPT
- As the user enters the boutique, there is a large digital "rack" of styles on the right wall.
- On the left wall: a mirror and a shelf holding real customized frames from previous customers.
- On the large table: two iPad "kiosks" where users will customize.
- The optician's station is in the rear.
- "Fitting Rooms", where customers are scanned for size, through door on left.
- Scanner would lower over customer's head and map the shape.
VIRTUAL SELECTION WALL
A wall-sized screen displaying all styles. Can be scrolled left-right by arrow controls at ends of "shelves."
FLOW - SCAN WALL
How the app scans virtual wall & recognizes styles
VIDEO - RATING & CUSTOMIZING
A prototype for this flow