General Assembly UX Design Certification Course, Final Project 
Instructor: Megan O'Rorke

PROJECT SCOPE 
Product Design, Tablet App, Concept, Persona Development, User Research, UX & Interaction Design, Prototyping, Branding, Business Analysis

RESPONSIBILITIES  
I worked alone on this project and sought lots of feedback!

SOFTWARE/TOOLS 
Sketch, Illustrator, Photoshop, InDesign, Flinto, Keynote

 

CUSTOMEYES

Customization is more popular than ever. How can this be extended to eyewear?

When it comes to something as individual and as delicate as eyewear, the current custom options are prohibitively expensive. An option should be made accessible to the masses. A special algorithm is all that’s needed.

The reason why? There is an eyewear designer, ic! berlin, who manufactures their glasses from flexible sheet steel, which is laser-cut and hand-finished. With a special algorithm, ic! berlin can cut their styles to custom specifications.


 

THE PROBLEM

Just a quick Google search will tell you that personalization is huge right now.

From colorful headphones to carbon-fiber car parts, consumers expect the option to customize. More importantly for companies, consumers spend more on personalized products—customization represents a growth opportunity.

In the eyewear category, the need goes beyond personal preference; some patients simply can't find glasses that fit comfortably.

Currently, there exist “bespoke” options for custom glasses, but they are extremely inaccessible: expensive online companies without a personal feel; or totally custom fashion houses that are reserved for the truly wealthy.

 

THE SOLUTION

CustomEyes: A blend of online & offline experiences. A boutique that offers a local in-store feel, but lets technology do the heavy lifting.

According to IBM Research, in the next 5 years, local stores will beat out online stores—because they will “merge the immediacy of physical shopping with the intelligence of online shopping.”

CustomEyes does just this. A CustomEyes customer gets service from a real person and gets to touch & feel sample products. But the technicalities are handled by the backend computer system.

The system allows three types of selections: Style, Fit, and Flair. This streamlines the process while still allowing plenty of options to choose from.

 


Fit

FIT

Have it fitted perfectly for your face.

Style

STYLE

Choose which frame style you want.

Flair

FLAIR

Change colors, temple style, finish.

 


 

PERSONAS

CHRIS
The Car Guy

Personas5

Wants to be ahead of trends Loves having the best and the coolest; custom-made is his way to ensure it Collects luxury goods; can be motivated by status

ERIC
The Eccentric

Personas3

Wants the most original thing Doesn’t want to be like everyone else Likes to put “stamp” on things

PATRICIA
The Poor Fit

Personas4

Has a hard time finding the right fit Doesn’t like the process of glasses shopping Buys multiples of the same thing If something fits, she is sold

ALLISON 
The Accessory Fanatic

Personas2

Everything must match Contacts are the only option Wearing same glasses every day is like wearing the same jewelry every day Wants great fit, but not happy to compromise accessory style “Can it give me fit, and I get to choose flair?”

OMAR
The Optician

Personas

Wants to close the sale/commission Wants to save time but offer a higher end product Wants to help customers find the best product for them Wants to have repeat customers, which is based on customers’ happiness Wants to be part of the latest coolest thing Is trainable without having to be the artisan Helps to place orders, answer questions

 
 
 

 


 

SAMPLE JOURNEYS

Chris's and Patricia's paths through the CustomEyes system

 
 

 

 


 

BOUTIQUE

 A vision of the store

 

Store

STORE LAYOUT & SCANNER CONCEPT

- As the user enters the boutique, there is a large digital "rack" of styles on the right wall.
- On the left wall: a mirror and a shelf holding real customized frames from previous customers.
- On the large table: two iPad "kiosks" where users will customize.
- The optician's station is in the rear.
- "Fitting Rooms", where customers are scanned for size, through door on left.
- Scanner would lower over customer's head and map the shape.

Scanner_crop

VIRTUAL SELECTION WALL

A wall-sized screen displaying all styles. Can be scrolled left-right by arrow controls at ends of "shelves."

StoreWall_Crop

 


 

FLOW - SCAN WALL

How the app scans virtual wall & recognizes styles

 


 

VIDEO - RATING & CUSTOMIZING

A prototype for this flow