SFSU Extension IxD Course, Final Project 
Instructor: Ben Sykes

PROJECT SCOPE 
Product Design, Mobile & Desktop UX Design, Persona Development, Interface Design, UX Design, Concept, Branding

RESPONSIBILITIES  
I was responsible for all aspects of the entire project.

SOFTWARE/TOOLS 
Sketch, Illustrator, Photoshop, OmniGraffle, InVision

 

PINTEREST REGISTRY

With millions of couples marrying in the U.S. annually, wedding registries here to stay. Most registries limit couples to one or two massive retailers—like Macy’s—limiting couples' options. Worse, the registry process usually takes hours. These days, people have less time and more diverse taste.

Pinterest Registry is just the tool to accommodate these changing needs.

 


 

PERSONAS

The following use cases involve three personas.

 

 ANNA
The Busy Bride
34 - Oakland - Math Teacher

AnnaTim1-e1421916310166

GOAL: Manage her wedding registry during short breaks throughout the day
MOTIVATIONS: She spends hours grading papers; she has no time to shop—online or offline!

TIM
The "Mom & Pop" Groom
38 - Oakland - Architect

AnnaTim1-e1421916472604

GOAL: Add an item to the registry from a local shop
MOTIVATIONS: Tim likes small businesses and prefers supporting local artisans.

KATE
The "One-Stop-Shop" Aunt
62 - Seattle - Retiree

KateHeadshot_3141

GOAL: To pick the perfect gift without visiting many sites
MOTIVATIONS: She wants to browse everything Anna asked for, but needs it to be simple.

 


 

SERVICE BLUEPRINT

A high-level perspective of Anna, Tim and Kate's journeys


 

USE CASES

 

For Anna, a break between classes = good time to manage her registry.

Anna received a notification that an item is unavailable. In seconds, she solves the problem.

 

Anna_Unavailable

 

Anna sees a notification from Pinterest Registry saying one item isn't available at this time.

 

 
 

Tim_50

Tim's likes stuff you can't find just anywhere.

Tim spots some cool locally made coasters inside a shop. He quickly adds them to the registry.

 

IMG_4477-withscreen2_700

 
 

Since they didn't have a barcode, he typed the info. To enter the store's address, he used geolocation.

 

 

What's the excited aunt going to get for her eclectic niece?

She browses for a gift from one of Kate's many favorite stores, all in one place.

 

http://www.dreamstime.com/royalty-free-stock-images-shopping-online-using-credit-card-grandmother-to-make-transaction-image31800069